Porsche opened the primary of its Apple Retailer-style model studios in Taiwan and Vietnam earlier this 12 months, and shortly we’ll see some within the U.S.
The knowledge was confirmed by Porsche Automobiles North America CEO Kjell Gruner in an interview with Automotive Information (subscription required) revealed on Monday.
Gruner stated he expects the primary to open early subsequent 12 months in Portland, Oregon, and {that a} “handful” extra will open within the subsequent few years.
Like an Apple Retailer, the Porsche Studio is not essentially a spot to purchase a product however relatively a spot the place potential patrons or individuals unfamiliar with the model can study extra concerning the choices with out the stress of coping with a salesman.
Porsche Studio
The Porsche Studio can be a spot to carry conferences or host an occasion, although there are additionally personal areas ought to a customer wish to go down the route of Porsche possession. One other characteristic of the Porsche Studios in Asia is a configuration desk that can be utilized as a projection floor for viewing a configured automobile in augmented actuality.
Naturally, the studios even have Porsche-branded merchandise out there on the market.
A handful of automakers have opened comparable model studios, usually in high-density retail areas like shopping center strips. Tesla additionally absolutely depends on them as an alternative of conventional dealerships.
Porsche would not plan to function the studios immediately, although. As a substitute it can depend on dealerships. In his interview with Automotive Information, Gruner stated the studios will assist faucet a youthful viewers which will select a Porsche down the street.
