If there’s been one industry that’s constantly booming every year, it has to be weddings.
From catering and rentals to venues and hotels, this is a big-dollar business. Which, in trying to get your website off the ground, it’s easy to see why you’re after this.
While it’s great to attempt to tap into the wedding industry, it can be hard on a tight budget. Especially with how aesthetically-based weddings can be, it can be difficult to not come off as a ‘cheap’ by using a template. However, that’s not always the case, as a lot of firms have found success with not much to start with. Here’s how:
Provides A Foundation For You To Work Off Of
By going cheap on your initial website, you’re able to start digging into the things that will help you start gaining revenue. This can include importing a client list or even fixing your credit to ensure that you’re able to loan money in the future. All of these are logistical items you’ll need to take care of to begin building your foundation around your core business model.
The functions of your website should be relatively straightforward but easy to use. For example, make sure you have everything in place to run a blog. For example, have people sign up for your newsletter, or even just a contact page. A lot of folks consider these elements to be relatively easy to install but you’d be surprised, especially when it comes to adding in all the bells and whistles others try to imitate. However, once you have this framework in place, now comes the fun part of marketing yourself.
Gives You The Financial Freedom To Expand
After establishing your fundamentals, it’s time to start diving into how to really get your wedding business off the ground with a solid marketing plan. To begin, look at the areas that you already know a little bit about, and how you can throw those into a full-circle campaign. Additionally, it might not be a bad idea to start looking at strategies that other folks are using in the industry as well. For example, wedding dress company Azazie does an excellent job gaining a following via fan submissions. How your business is structured is largely what’s going to determine the marketing elements you’re going to need, but it never hurts to think outside the box in coming up with an innovative solution.
Considering the visual elements involved as the selling point to weddings, your marketing stack should at the very least include a blog, social media (at the very least, Instagram), and a newsletter/email signup. Your blog is going to be the hub for a lot of your posts, so try to get creative with your concepts. Take the time to actually pull out a calendar and write down the specific items for each day. On top of that, make sure to include how your social media is going to be tied into your campaigns as well. Finally, one of the most important things to remember in your marketing efforts is to keep things consistent. So much of your competition might have a better website, but they lack in execution. However, this could be your time to shine.
Allows You To Grow Forward
Once you’ve gone through and are ready to start promoting this thing, it’s good to start assessing a long-term growth strategy. Even if this is just considered a side project to you, the wedding industry is worth an estimated $300 billion a year around the globe, meaning if you’re able to get even a small chunk of that pie, you’ll be set for awhile. Getting to that point, however, isn’t easy.
Your website should grow as your business does. While the template you’re buying now is great, it’s eventually going to have to adhere to a clear set of brand guidelines. Additionally, the model you buy should be expansive to accepting plugins for social media, email signups, contact, and even scheduling. And on a final note, remember one of the most important aspects of this: to have fun.
Having a wedding business can be one of the most fun and exciting industries to be in. After all, you’re sharing a day that people look fondly upon for the rest of their lives, which is considered an honor in itself. As you take part in this, remember it’s okay to start small and work your way up, especially if your heart’s in it. Doing so will lead you to success in no time.
—
With all the options available for templates, how will you go about choosing? Answer with your comments below.
