Most home services technicians don’t know how to take their company to the next level. They get stuck taking service calls on their own and end up needing to do everything from accounting to the actual servicing for the HVAC units that they support.
How To Setup Your HVAC Company
If you ever want to get yourself out of the daily grind of doing everything yourself, you’ve got to setup your company in a way that enables it to scale. That means saving enough money to be able to hire someone and be able to pay them while you get enough customers to pay for yourself and your first hire.
Most technicians aren’t good at saving and so they never get to the point where they can pay another technician to work under them.
So you’ve got to start there. Hire a good first mate for your ship and you’re well on your way to scaling.
Next, you’ll want to try and automate as many things as possible. You can automate your accounting, your payroll, your Google reviews, your Yelp reviews, your HR, and so many more things. The goal is to ensure that you have enough time to work on growing the business.
You need to be out there building partnerships and building a sales funnel. You want to focus on training your CSR’s so that anyone who calls in for an appointment is booked quickly and happily.
What I’m trying to say is that you’ve got to get your operations dialed in before you can scale. You techs, your pricing, your processes, your customer service, and your core values.
Once you get that done, you’re ready to hit the gas pedal on generating new leads.
Scaling Your HVAC Company
Once your operations are dialed, it’s time to implement some good ol’ HVAC marketing strategies and techniques.
Online marketing is the most effective way to spend marketing dollars in this day and age. It is by far the most measurable approach to getting new leads and new customers.
You’ll want to start by building a really good looking and conversion friendly website. I’d suggest NOT using a DIY or Do-It-Yourself website builder to get a site going. Get that site built by someone who knows how to market businesses in the home services niche. We also recommend that you use WordPress for that website infrastructure. It will help you with SEO in the future.
Once your site is complete, launch your site on some blazing fast managed wordpress hosting servers. It will help Google index your site faster.
Now your site is live… but just because your site is live, it doesn’t mean that people will be able to find your site.
You’ll want to implement the following strategies:
- SEO
- PPC
- Review Management
- Social Media Marketing
- Remarketing
- Content Marketing
But be careful with how you or an agency runs your paid search campaigns. If you don’t know what you’re doing, you can and will most likely lose your shirt. You could blow thousands of dollars on keywords that might not yield even one lead.
But if that campaign is run correctly, you could legitimately find yourself receiving more leads than you know what to do with.
The Big Difference In HVAC Companies Growth Patterns
The major difference between HVAC companies that grow and don’t grow boils down to two things. The successful companies start by getting their operations dialed in and then they invest heavily in online marketing.
The companies that fail to get their operations under control and processed out will continue to grind, day in and day out.
The companies that find marketing to be superfluous will never make it to the next level.
